The Five Fundamentals of Marketing Products – Become a Marketing Warrior and Secure Your Success

Do you have a business? Are you beginning to discover that the myth of “good products sell themselves” does not apply when it comes to getting bottom line results? You may have created a great product, or licensed one, but you are still not experiencing the success you had hoped for in the beginning. So how can you turn this around and get your sales up, so that you can focus on building more products to sell? The key is marketing. It always has been, and always will be. There are five critical fundamentals of marketing products that must be strictly followed in order to get your fantastic product or service out there into the world. Read, digest, and apply these fundamentals, and your business will soar; now, and long into the future.

  • The first and probably most important fundamental principle in any business is that you must make contribution a major focal point. Too many business owners try to receive compensation without giving people something of real value in return for that compensation. How do you know if you are accomplishing this or not? Ask yourself whether you are trying to fulfill an existing need or create one with your product. If the answer is that you are trying to create one, you need to go back to the drawing board. The best businesses are built to solve problems and contribute.
  • The second fundamental principle of successful business is your personal brand or your unique selling position. What is it about your business that NO ONE else can duplicate? If you say: “We have a great product,” or “We have a guarantee,” or “We really care,” then you have to understand that everyone else is going to say the same thing. Instead, you have to be able to tell people PRECISELY why they ought to choose you, and it must be something that the other company CAN’T offer.
  • The third fundamental is measurement of your results and cost per customer. In other words, how much do you have to spend in order to get one customer, and how much money is that customer worth? It doesn’t matter how good your product is if you have to spend more to get a new customer than you get back once they buy from you. You must measure this as well as the effectiveness of each of your marketing campaigns, and continue to adjust your marketing accordingly. Too many people think that they don’t have the time for this, because they need to make money. However, you cannot improve what you cannot measure, and you must be constantly improving in order to win in the world of marketing.
  • The fourth fundamental principle in your marketing efforts is urgency to buy now instead of putting things off. It is just not enough to convince people to buy any more. You have to give them a reason to buy NOW. If you don’t do this, you suffer the consequence of having someone else close the deal you have opened. Don’t allow your customer the chance to change their mind or to go to the competition. Give them a real reason to buy right now and the reason it will benefit them to do so.
  • The fifth and probably the most important principle in the internet market is consumption. This means that your customers are not only purchasing your product but that they are USING it as well. If you do not educate your customers on how to use your products as well as why they should, then you are probably going to have a high return rate and little or no repeat business.

If you fail to pay attention to these five fundamental principles of marketing products or services, especially on the internet, your business will not survive. One of the surest ways to get on track and stay on track with creating the success you deserve is to find a mentor who can provide you with the training and support you need, while keeping you accountable. Putting this off until you have a little more cash flow coming in is like putting off getting gas because you’re too busy driving. Eventually, it will catch up with you.

Got an Excellent Network Marketing Product Yet?

Have you ever been looking around for a what you think would be a very good network marketing product?

There are some things you may want to consider when looking for a product and company to join. Probably, some of this equation isn’t going to be quite the answer you thought of either.

Certainly, one of the things you will want to look for in a network marketing product is to choose something with a very high attrition value. This isn’t always easy to find. There are a ton of products out there that really don’t meet this criteria.

What is attrition? Attrition is basically a product in which a customer will want to be paying for over and again, month to month. This is very important in network marketing. It’s can make all the difference in you monthly income each month.

Many products such as health products, drinks and vitamins, or even the household products that Amway sells don’t necessarily have a high attrition value to the customer. Why? Well, simply put, we can go to any corner store or super market and pick up a similar product for a very reasonable cost. Often times, we can find far more value at a super market for some of these types of products.

It’s one of the big problems with these types of products. While the network marketing company may have very good products, it’s not always easy to gain customer loyalty, especially when similar products can be found for far less.

So what is a network marketing product with high attrition?

An excellent example of a product that has very high attrition is web hosting. Yes, web hosting!

Why would this be?

This is because with web hosting online entrepreneurs are building their businesses every single day. Not only that, but, there are more and more people bringing their business to the Internet with each passing day. It’s a very great opportunity to be with a network marketing company that offers this type of service, and has a residual income opportunity.

Furthermore, if you can find a hosting company that offers more than just their hosting services along with it, you will be providing far more value to the customer which will make it easier for you to sell customers on that product and service line.

In this day and age, people are looking for extreme value. The more services tied into one package the better you will be. Let’s face it, if you can have all of the online marketing services that a customer of this type is looking for, wouldn’t you be providing extreme value?

If you can find a network marketing product that offer online webmasters not only hosting, but, also their email marketing services, video services, and also web competition services in one single place you would have yourself one great product to be working with.

Affiliate Marketing Products Any Good? – The Main Reason People Fail With Them

Most people come up to me to ask me. Is affiliate marketing any good? Are the affiliate marketing products any good? Well, my friend, from my experience, they are only as good as you can make it be. What do I mean by that? I would get into that soon.

Before that, I would like to introduce a pretty technical term to you. It is called paralysis by analysis. Well, some of you may have heard of it, some of you may not have. Let me just get down to it. Paralysis by analysis is by definition, a humoristic phrase used to indicate the situation wherein no decision at all can be made due to devoting disproportionate effort to the analysis phase of a decision. Well, to put it in English, too much thinking, and too little action! I would put this down as the main reason why people don’t find affiliate marketing any good and fail even after purchasing affiliate marketing products.

Why does this happen? This is because, humans, by nature fear failure. We rather stay in our comfort zones, taking the easy way out, which in this case is not doing anything at all. So, we give ourselves reasons to not do something, especially if that the task in front of us is difficult. Affiliate marketing, just like any other profession, business or even sport, has a learning curve to it. Affiliate marketing products merely makes the learning curve less steep. There is somehow there are popular misconceptions this profession is extremely easy and that anyone can do it. This is the reason people hold back from taking action as they are usually overwhelmed by the perceived “monumental” task in front of them when they find out more from the products themselves, or from the Internet. This is when they start to question, is affiliate marketing any good?

However, now there are affiliate marketing products that make it much easier for people to learn the tricks of the trade. One of them that I have used is Turbo Cash Generator. The way that this product was put together is admirable. In a nutshell, first off, it actually gives you a ready fish, then, it gives you a rod to teach you how to fish, and lastly it teaches you to make your own rod. The price for the product is way lower than other similar products out there as well. All that being said, if you don’t take action for yourself, even after products like the Turbo Cash Generator greatly reduces the amount of effort needed to succeed. If you do, good for you, this will soon give you a life free of financial worries, being able to go on trips whenever you please and being able to pamper yourself with countless luxuries. So, my answer to the question is affiliate marketing any good is a resounding YES!

Niche Marketing Products – Choosing Which Profitable Products to Promote

Niche marketing products may involve comprehensive research and study to get the right goods and merchandises to promote; this is very crucial to the success of your business. For this reason, many successful entrepreneurs are spending more time and exerting a lot of efforts on this aspect because of the impact it can influence on their quest to make money online.

When searching for the right products for your online venture, it is imperative for you to conduct niche marketing so that you can enjoy higher returns from your business. One of the effective strategies to employ is to have several commodities and merchandises to promote that belong to different niches. It is not good practice to fully rely on only one product, but on several brands belonging to diverse niches; so that when one product is facing poor demand during a particular period in a year, you still have others to rely on that enjoy good demand.

One of the most important things that you must always remember in niche marketing products is to carefully study the market trends; as well as its law of demand and supply. If the supply is constant, as in the case of digital goods, then what you need to observe and analyze is how the demand reacts to external factors like the economic situation and seasons of the year.

Once you already have the necessary data, then that is the time to finally select the right goods to promote; making sure that each brand have various trends, and with different times of high demand in a year. Moreover, another important aspect that you must always remember is to have good quality products with high profitability. It is not enough to be in the right market, but you also need to have the right brand that truly offers genuine solution to the needs of the consumers.

In conclusion, niche marketing products is a diversification of goods to promote so that your business shall not fully rely on one brand with roller coaster demand trend; having other brands that belong to diverse markets can place your business enterprise on solid grounds that can withstand the ups and downs of the whole market.

Businesses that are using the strategy of niche marketing products are usually the ones that dominate the market since numerous brands compensate each other during times when demand in some niches is not good.